How am I supposed to describe this to you? It’s something different, yet not too far off from any music video you can watch on TV or the Internet these days. But a little bit of creativity and interactivity can go a long way.
The new video for Arcade Fire’s “We Used To Wait” is a multimedia experience that gives each user a unique music video depending on where they grew up. The website The Wilderness Downtown is designed with Google Chrome in mind for playing a short interactive film by Chris Milk, more famous for his Kanye West music videos. It is run using HTML5 and if this is any indication of the capabilities of it, I can’t wait to see more programs using this instead of Flash.
I don’t want to spoil the video so I would suggest checking it out, but be aware that you won’t get the full experience unless you live in a city that has been mapped out for Google Street View.
By the way, Arcade Fire’s The Suburbs is available in stores now and it really is one of the best albums of 2010.